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Showing results for tags 'the life of joe weider'.
A rags-to-riches biopic of visionary Joe Weider, set in the world of fitness. Brothers Joe and Ben Weider were the architects of muscle. Along the way they discovered Arnold Schwarzenegger, inspired female empowerment, championed diversity and started a world-wide movement. If you have watched this movie and wish to share your thoughts for discussion please add your comments below.